Idiot comic The Sun has unsurprisingly switched its allegiance to the Conservatives, having declared that the Labour government has ‘lost its way’.
This supposed revelation is as unsurprising as its timing – immediately following Gordon Brown’s rallying cry to the Labour faithful at the Labour conference.
In a clear lie the Sun’s political editor, George Pascoe-Watson, stated that the announcement was not scheduled to cause maximum political damage. That’s absurd in itself, but also because no-one really believes a lowly tabloid political editor would be allowed to make a decision like this.
The clear originator is Rupert Murdoch, who can spot a trend when he sees one. Psephologists have long argued about the impact the media has one voting behaviour. To my mind it once did, but I don’t think that anything as explicit as people obeying newspapers on election days rings true any more. Class dealignment, party dealignment, paper dealignment.
Murdoch probably knows that, which is why he’s unwilling to lose face by backing Labour – a long shot at best – at the next election. That way the idea that the Sun is the prime mover in an election victory can be maintained.
In doing so Murdoch can also leverage his fearsome media arsenal against David Cameron if he so chooses. Murmurs from the Tories regarding the BBC will not have gone unnoticed, and Murdoch can probably rub his hands in glee at the prospect of another chunk of media real estate becoming available to News International.
This raises the prospect of a British Fox News, based on the American version that delights in spouting bigotry in every form. Such broadcast channels are currently outlawed in the UK, but Cameron has already indicated that he wouldn’t obstruct them as Prime Minister.
It’s here that I think the media still has a strong influence on thinking and behaviors, the insidious drip-drip that may not explicitly back politicians or parties, but steadily reinforces right-wing values by broadcasting ignorance, fear and intolerance.
Couple that to a neutered BBC and a media landscape that could also be missing the Indie and the Observer by next year and it’s a grim prospect for a healthy Fourth Estate.