The first real casualty of the election is… Sky

Seriously, what is it with Sky at the moment? While the press has, on the whole, thrown a bit of a wobbler because it didn’t get its own way over Cameron during this election, the broadcast media – Sky specifically – has suffered something akin to a nervous breakdown.

I think this is a crisis of confidence and direction on the Beeb, ITN and Sky, as they increasingly search for lines that are engaging to viewers yet don’t break any rules over impartiality.

As I’ve outlined before, I don’t believe the media really has an idea of how to do political reporting anymore, unless it can find hooks that it believes it needs to maintain the interest of the idiot population.

As has been evident throughout, the UK’s population has been far from passive – or idiotic – in the election; with Twitter protests, protests against the media and protests against Sky specifically, following Kay Burley’s bizarre outburst against David Babbs for daring to engage in his democratic right to protest.

For my money, Burley is simply an idiot who has no place anywhere near political reporting, and I don’t have much time for Adam Boulton either.

However, Boulton does have the right pedigree and seems to be generally respected as a political correspondent – until today.

Boulton absolutely lost it in an interview with Alastair Campbell today, who gently teased Boulton in the way that only he and Peter Mandelson truly can, over Boulton being secretly angry that Cameron may find his anointed path to Number 10 blocked by a brilliant bit of political chicanery by Gordon Brown.

Campbell is voicing what has been whispered less and stated openly more and more during the election campaign – that Sky’s coverage has been less than impartial.

Perhaps that’s what touched a nerve with Boulton, though I personally have found Nick Robinson’s punditry more and more intriguing during the election. Campbell was again present in a live round table – with David Steel, Huw Edwards and Andrew Adonis – responding to the news of Brown’s resignation hit the airwaves today and, again, seemed to fluster Robinson.

So, what is it? The media suddenly angry that their previously-unchallenged position as interlocutors is threatened by social media and pressure groups? Or the cracks showing in the political dead bat of political correspondents as the situation becomes more volatile? Or is it evidence that some in the broadcast media, Sky specifically, are testing the waters of the UK’s objectivity rules, perhaps in preparation for a more Fox News-like controversial stance on politics?

I’m not sure. I do sense that Sky may attempt a more entertainment-news approach in the future that may test the barriers of what Ofcom deems acceptable. And I do sense that a few correspondents, Boulton most obviously, have found it hard to disguise their true feelings.

But I suspect it’s more a case of political correspondents finding it tough to keep up with the twists and turns of a genuinely incredible campaign, and trying to keep pace with social media, in tandem with the demands of 24-hour rolling news.

So, Sky cracks first. And maybe there’s not a grand conspiracy to get Cameron into Number 10, maybe it’s just a case of folding under the pressure. Boulon certainly seems to be feeling it at the moment

Apart from the shrieking Burley. I think, more prosaically, she’s a fool.

NB. Seems Boulton nearly lost it again with Ben Bradshaw

EDITED TO ADD:

Journalism.co.uk has a good account of Campbell’s run-in with Boulton, which makes the Sky correspondent’s behaviour seem even more bizarre. This bit is particularly good:

ADAM BOULTON:
Why hasn’t he had a Cabinet meeting before making this offer?
ALASTAIR CAMPBELL:
He is about to have a Cabinet meeting now.
ADAM BOULTON:
Yes, but now he has made the offer, what can the Cabinet do, why haven’t you had a meeting with the parliamentary Labour party like the Liberal Democrats and the Conservatives have had?
ALASTAIR CAMPBELL:
He’s having one tomorrow, he’s having one tomorrow.
JEREMY THOMPSON:
Gentlemen, gentlemen.
ADAM BOULTON:
In other words it’s you, totally unelected have plotted this with …
ALASTAIR CAMPBELL:
Me?
ADAM BOULTON:
Yes. You are happiest speaking about him …
ALASTAIR CAMPBELL:
That’s because the Ministers are going to a Cabinet meeting …
ADAM BOULTON:
He has got a parliamentary party, you’re the one that cooked it up, you’re the one that’s cooked it up with Peter Mandelson.
ALASTAIR CAMPBELL:
Oh my God, unbelievable. Adam, calm down.
JEREMY THOMPSON:
Gentlemen, gentlemen, let this debate carry on later. Let’s just remind you that Gordon Brown said a few minutes ago…
ADAM BOULTON:
I actually care about this country.
ALASTAIR CAMPBELL:
You think I don’t care about it, you think I don’t care about it.
ADAM BOULTON:
I don’t think the evidence is there.

Campbell’s predictably amusing response, later posted on his blog:

Adam gets very touchy at any suggestion that he is anything other than an independent, hugely respected, totally impartial and very important journalist whose personal views never see the light of day, and who works for an organisation that is a superior form of public service than anything the BBC can deliver.

  • My Goodness me! Boulton needs to get out more. It has been one of the most interesting elections I have ever witnessed, that’s for sure.

    Although social media can give one a false sense of the significance of your opinion, it can be siezed upon by a critical mass that makes it a news worthy item that the media cannot ignore because it would be seen to be censorship. It has scared the media shitless because now anyone can spin or even tell the truth 😉

    I think social media is a genie that TPTB have little true understanding of and is a constant worry to them. Hurrah!