Twitterrific: Hero to Zero

In the grand scheme of things, what Twitter client you use on your mobile device is small beer by anyone’s standards, but it’s recently become a big deal to me.

Having taken the plunge with the iPhone, the search was on for a decent Twitter client so I could enjoy sitting in pubs, ignoring my friends and e-wanking away on my shiny new Apple thing (shamefully, one of five products I now have from the company).

Hootsuite, which I use on my computers, was discarded as being rather too clunky and busy: Echofon, used previously, didn’t do it for me either. Having asked on Twitter – where else? – someone suggested I use Twitterrific.

It was by far the simplest and most user-friendly of all the applications. It looked nice; it was simple; you could change the font sizes and themes; you could have multiple accounts; it made a tweeting noise when it updated. I particularly noticed that.

There were problems. The Twitter API seemed to be at lunch half the time, and this became more and more of a problem as Twitter began cutting back on third-party app API use.

Then, without warning, Twitterrific just stopped working completely. It said my login details were incorrect, but I re-entered them several times to no avail. I noticed an update, but that didn’t help either.

So I went to Twitter – where else? – to see what was wrong and learned there was a new version. They’d simply switched the old one off. Pretty poor, I thought to myself, but hey ho.

I downloaded the new version. But it looked confusing: I couldn’t change the font size; I couldn’t add more than one account; and I couldn’t work out how to do anything. It still made the tweeting noise, but that wasn’t quite enough to swing it.

I browsed the reviews on the new application to see a column of one-star reviews. And what made it so frustrating was that everyone, like me, loved the previous version.

The new version costs £2.99 but that doesn’t bother me in itself. If it was as good as the previous version, with a few more bells and whistles, I’d have gladly swallowed the expense.

But the way the previous version was simply turned off annoys me, and I’m not the only one. Have a look at some of these reviews from iTunes.

People who used V2 of Twitterrific loved it. They were classic brand evangelists; people who would recommend an app to someone else simply because they really liked it.

With its cack-handed upgrade and attempts to monetise the new version, Twitterrific has gone from a social media success story to a villain almost overnight. Those evangelists have lost their faith, and they’ll be more than happy to tell you about it.

2 thoughts on “Twitterrific: Hero to Zero

  1. I had the exact same problems you state above. They switched it off, and I was told to buy a new one. The new one is awful in comparison. They’ve reduced the number of features as opposed to increase (unless they are cunningly tucked away on their new hidden away menus) and it generally just doesn’t look as good as the old one.
    I was recommended Osfoora after I had a bit of a Twitter rant. It’s infinitely better and works like the Twitterific of old, with a few additional features which come in really handy.
    Twitterific was once my app of choice and recommended it to many people, I now apologise to anyone who took my advice.

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