Following the departure of Rick Wagoner as General Motors CEO and Chairman, US President Barack Obama has moved quickly to appoint actor William Shatner as new GM boss.
Shatner is known primarily for his acting and singing career, and has no known experience in running global automotive OEMs.
Obama said the 78-year-old Shatner had the ‘right stuff’ to take GM into the future, and backed the former Star Trek actor to rescue the General from the edge of bankruptcy.
“William Shatner is an American hero whose appeal transcends political, religious and cultural boundaries.
“His ingenuity and calm head in difficult situations is well known to Americans, and I know Mr Shatner has the right stuff to turn around a global behemoth with $100bn of debt and transform it into a formidable enterprise.”
In his inaugural address as new GM CEO, Shatner gave a lengthy and detailed explanation of GM’s proprietary Voltec powertrain technology, outlined a 15-point plan to return GM to profitability within twelve months and attacked former Star Trek co-star George Takei.
“I spent most of the 70’s living in a truck thanks to typecasting,” laughed Shatner, adjusting his hairpiece. “I know the car industry inside out.”
Shatner went on to field questions from the press regarding next-generation battery technology, the intricacies of the VEBA agreement with Chrysler, Ford and the United Auto Workers and his memories of the Columbo episode ‘Fade in to Murder’, in which he guest starred.
“It was the best of times, it was the worst of times,” mused Shatner, before leaving for the Renaissance Centre.